It is now more important than ever to ensure that the benefits of tourism are experienced directly by our communities and that our visitors enjoy enriched experiences delivered by proud and passionate people who live and work in Scotland’s destinations.

This category celebrates partnerships, collaborations and team working – whether that be with local businesses, communities or a group of individuals – coming together to protect and enhance our environment whilst growing social, cultural and economic wealth.

2024 Shortlist

Cheryl Heggie School of Dance

Loch Ness Hub and Travel

Wick Development Trust