Best Luxury Experience

The Best Luxury Experience Category is a National only Award. Entries can only be submitted through the Scottish Thistle Awards website.

This award celebrates those businesses bringing luxury to the Scottish visitor experience. Luxury experiences are those bespoke offerings which showcase the best of Scotland and bring the ‘wow-factor’ to every step of the customer journey.  This award recognises unique tour offerings or experience packages, with a focus on exclusivity and attention to detail.

Who should enter?


Scottish-based tour operators with bespoke luxury offerings, food and drink or accommodation providers offering specific luxury packages. We would encourage you to focus your entry on a specific luxury experience or package, rather than your business as a whole.

Preview the questions here by downloading this document.